Indy Clinton has been called out for promoting a hair care brand while wearing wigs and hair extensions.
The influencer and mum-of-three, 27, shared a video to Instagram giving fans a sneak peek inside her new campaign for Bouf Haircare which will be released next week.
The clip featured Indy posing in a jumpsuit while wearing long hair extensions as well as in a short mini dress with a long blonde wig attached to her locks.
Many flocked to the comments to slam Indy for promoting a hair growth product while wearing fake hair extensions.
'Don't get me wrong, this is cool, but also I'm not drawn to buying haircare when the model has fake hair/extensions. It's just hard to see how a product can be effective when we aren't shown real hair,' one person wrote.
'How do we know her fine hair wasn't caused by postpartum hair loss and the hair gain isn't just what happens when hormones settle after a baby and hair begins to grow back?' another asked.
Indy Clinton (pictured) has been called out for promoting a haircare brand while wearing wigs and hair extensions
'I mean this is fun but the choice of wigs and clip ins is not giving hair growth brand. There are so many hair growth serums out there lol. Didn't Indy used to plug Bondi Boost all the time?' a third commented.
'I hate to sound like a hater but WHY would you use wigs and extensions to promote a hair supplement? The fact that you are wearing a wig takes all the credibility away. It doesn't make it desirable,' one person added.
Another said: 'I don't have any hate towards Indy or wish ill intentions but as someone who's watched her from the beginning it doesn't seem like this is where it's meant to be for you? I'm a little confused.'
Despite the backlash, others rushed to Indy's defence and praised her exciting new campaign.
'Wow at everyone not understanding the brand. Clearly the hair extensions and wigs are tongue in cheek with the name of brand 'bouf' and are referring to the end goal of using this product - having luscious boufy hair. Come on people. So quick to throw hate without even taking a second to THINK,' one said.
'The dense comments are so ridiculous omg! So proud of you @indyclinton the internet is a weird place people don't get marketing making stuff fun!' another added.
'Excited for this,' a third commented.
Another wrote: 'Why does everyone instantly just find the excuse to hate? She literally says in the caption her hair background and she can't wait to show yous the results? It's obvious she's stunting the wigs on purpose as it's about hair.'
The influencer and mum-of-three shared a video to Instagram giving fans a sneak peek inside her new campaign for Bouf Haircare which will be released next week
Bouf Haircare co-founder Rachael Wilde has posted a video to TikTok explaining why they decided to incorporate wigs in their campaign photo shoot.
'Indy documented an entire four months of using the product,' she began.
'The overall art direction, that we wanted to go with was to create this moment of juxtaposition. The woman in her chaotic everyday world and life at home feeling like an absolute superstar with this bold volume of her hair.
'An example is someone sitting on a pile of washing but we wanted to make it glam so we are showing a woman in her bold confident self with all this stuff going on in her life.
'We went with really big with the hair just to go overboard with expressing the polar opposites with these two things.'
It comes after mummy blogger Indy recently made a defiant return to social media after she was relentlessly bullied by followers over the results of her recent rhinoplasty.
Last month, Indy shared a clip to TikTok in which she revealed she was happy to be back while offering some choice words to her haters.
'I'm coming back online for good! I'm 27 years old and I've had a few tweaks, like my nose for example. I was so open about why I was doing it,' she began.
Many flocked to the comments to slam Indy for promoting a hair growth product while wearing fake hair extensions
'But I still got so much hate. Online love to see you struggling, they love it so much. As soon as you are doing half good they hate you because you are not relatable anymore.'
The mother-of-three added the trolls seemed to like her more when she was struggling and didn't like seeing her succeed.
'People loved it so much when I had three [kids] under three. I had milk leaking from my t**s, I was so sleep-deprived, exhausted, burnt out and depressed. People ate that s**t up,' Indy said.
She finished by saying her followers could either support her or leave because she had no time for haters.
Before that, Indy hit back at trolls who likened her to Michael Jackson following a cosmetic procedure on her nose.
She had been criticised for covering her face, like the late pop star, and not showing the aftermath of the surgery.
'I have a lot of swelling obviously on the outside, but also internally which is making my nostrils look uneven,' she explained.
'It's going down everyday,' she said of the swelling, adding that it was 'so much worse' and she's been sleeping with little splints in her nostrils to help the healing.
Speaking of her time in the cast, she said it was the 'longest twelve days of her life' but she was happy with her 'supernatural' results.
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